It’s time to expect more from your metrics.
More clarity,
less waste,
better outcomes
We built the Amplified platform to give marketers, media teams and strategists a better way to plan and measure campaigns, one grounded in attention, not assumptions. Whether you're forecasting performance before a campaign launches or tracking attention mid-flight, our platform turns the world's deepest and most accurate attention data into smarter media decisions, sharper creative and stronger results. Plan, verify and level-up campaign performance, all in one place.
Quickly identify where your media will earn real attention, so every dollar works harder from day one.
Build confidence with data-backed reports that show exactly why your campaign plan is set up to succeed.
Benchmark platform and format against attention norms to spot opportunity gaps before launch.
Go beyond standard metrics and see how attention impacts campaign performance in real-time and optimise with purpose.
Not everything fits in a platform, and that’s where our expert-led services come in. From bespoke attention research and creative testing, to strategic data partnerships with some of the world’s biggest platforms (Spotify, Meta, Pinterest, Vevo and more), we work directly with brands, agencies and publishers to deliver real commercial impact. Whether you're building a business case, keen to integrate attention into your workflow, designing a smarter media mix, or validating the value of your ad environment - our team’s ready to help.
Kick off bespoke research studies that uncover how attention works in your unique context.
Seamlessly integrate Amplified’s attention data into your media tools, dashboards and decision-making processes.
Bring your own data and go deeper with attention-led breakdowns that reveal where and how to optimise for real-world impact.
Collaborate with Amplified on strategic initiatives that shape the future of attention measurement, putting your brand at the forefront.
By zeroing in on attention-focused strategies, Hearts & Science, in collaboration with Amplified, enabled Allwyn to achieve greater media efficiency and set the stage for brand growth in a competitive market.
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An Post rebalanced their media approach to shift budgets to higher attention channels, off the back of outcomes from an attention research study
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Indian firm Cars24 launched in Australia early 2021 bidding to take on major competitors in the fast-growing online car sales category. Chief Customer Officer Erin Williamson needed to boost awareness and performance, fast.
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39 ads tested for active attention as part of Effie Effectiveness Awards Australia 2022.
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Audience Group increased ESOM without spending on ESOV by buying to attention.
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In 2022 Omnicom Media Group were the first in the world to ingest Amplified data into their planning tools via API.
A UK online food delivery service wanted to improve the efficiency of its AV media mix – across TV, BVOD and YT.
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A global toy brand wanted to improve the efficiency of its cross-channel media mix – across TV, BVOD, YT, Paid Social and programmatic video.
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Real data, real impact—our case studies highlight how attention measurement leads to smarter spending, stronger storytelling, and superior results.
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"The Amplified team are geniuses at what they do! We actually ran two bespoke projects on attention and each time they were more than just a vendor – they took on the role of consultants and advisors – ideating with us on how to craft a unique perspective on attention as well as creating bespoke solutions for our project."
"Foxtel Media’s long-standing partnership with Amplified reflects our ongoing commitment to delivering high-impact, audience-focused advertising. Amplified’s expertise in attention-based measurement has complemented Foxtel Media’s strategy of continually refining ad effectiveness and driving meaningful engagement."
"Karen and her team apply such rigor to their testing and are absolute experts of understanding human attention (and a pleasure to work with to boot!). They lent their inquisitive minds to our SCA project, to pioneer a new way to test human attention, which enabled Radio to be a part of the important Attention conversation. We’re eager to continue our journey with Amplified."
"The Amplified platform is a very powerful quality measure of attention for comparing media platforms and will be a valuable additional layer on top of our DNA audience segments. We are excited to see what the combination of attention research and our proprietary tools can bring to our clients."
Discover latest insights shaping billions of dollars in ad spend.
Amplified is not just a category leader but a category founder, shaping attention metrics since 2017.
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