Looking for attentionPLAN, attentionPROVE, or attentionTRACE?

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You're in the right place, we've just had a bit of a makeover.
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At Amplified, we’ve evolved our platform to reflect how our customers actually use it - not as a suite of separate tools, but as one unified source of truth for attention measurement. That’s why we’ve retired the individual product names attentionPLAN, attentionPROVE and attentionTRACE, and rolled them into our all-in-one attention platform.
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Whether you came here looking to:
Plan a campaign with attention data (formerly attentionPLAN)
Measure and optimise live campaigns (formerly attentionPROVE), or
Run a bespoke research study (formerly attentionTRACE),
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You’ll still find all the same powerful tools and insights, only now they live inside a more intuitive platform experience, making it easier than ever to put attention data to work across your entire media strategy.
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The names have changed. The science got sharper. The outcomes? Still unbeatable.

Explore the Platform ->

Our services ->

Solutions

Discover everything you can achieve with Amplified.

Platform

Plan smarter with attention-driven insights that predict and optimise campaign performance before you spend. Build tailored strategy reports, model media scenarios and link attention to brand uplift for real impact.

Platform

Campaign Strategy

Use attention measurement to plan, predict and optimise campaigns. Maximise engagement and ROI with attention-driven media planning.

Attention benchmarks

Benchmark channel and format performance

Channel and format analysis

Find the right channels and formats to maximise impact and optimise spend

Audience analysis

Discover how your audience views different formats

Creative recommendations

Optimise engagement of your creative

Attention-adjusted™️ reach

Uncover the disparity between planned reach and real human attention

Media plan optimiser

Optimise campaign spend using the power of attention

Platform

Campaign Performance

Measure real campaign impact with in-flight attention verification. Track attention at the impression level, optimise placements and tie engagement to brand outcomes.

Live attention performance

Get attention insights for every ad placement.

Attention decay

Gain insights into how attention diminishes for each ad view.

Platform

Creative Testing

Test, refine and optimise your creative with real human attention data. Ensure your ads capture and hold attention.

Take your creative to the next level and maximise performance

Services

Explore our attention-powered solutions, designed to help brands, agencies and platforms plan, measure and optimise ad performance

Services

Integrations

Seamlessly plug attention data into your existing tools, enhancing planning and in-flight measurement with real-time insights.

Media planning intelligence

Feed attention metrics directly into your planning or buying tools to optimise investment before a campaign goes live

In-flight verification

Measure real attention to validate campaign performance in real time, no tracking tags required

Services

Research

Capture real human attention data from live ad environments to uncover deep insights into audience engagement.

Measure the performance of your platform

Prove your ad inventory’s value with verified attention insights to boost sales and attract premium advertisers

Campaign and creative insights

Benchmark your campaign performance with attention standards and gain insights to boost engagement and ROI

Tailored studies

If you can dream it, we can measure it. Answer your unique business questions with best-in-class attention science

Services

Analysis

Get expert attention analysis to optimise creative performance and media strategy. Whether testing new assets or bringing your own data for deeper insights.

Creative testing (managed service)

Test your ad creative across all major social media channels

Bring-Your-Own Data (BYOD)

Already have campaign data? Measure how well your ads performed and where improvements can be made

Ready to make an impact?

Attention isn’t a buzzword, it’s your secret weapon. From strategy to in-flight optimisation, Amplified helps you plan smarter, measure better and prove every ad dollar delivers. Ready to turn attention into action? Let’s go.

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