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Attention amplifiers

Amplified’s Attention Adjusted Reach Curves™ Enhance Attention-Led Capabilities on Smartly

Amplified, the global pioneer in human-led media measurement, has announced its partnership with Smartly, the leading AI-powered advertising technology company.

Amplified Study Finds Snapchat’s Positive Platform Drives 5x More Ad Attention

Amplified uncovered a powerful connection between Snapchats positive emotional environments and high advertising attention

Amplified Study Finds Snapchat’s Positive Platform Drives 5x More Ad Attention

Amplified uncovered a powerful connection between Snapchats positive emotional environments and high advertising attention

Groundbreaking research from VCCP Media and Dr Karen Nelson-Field

Amplified and VCCP announce a groundbreaking report that proves advertisers can drive brand and business outcomes in just 1.5 seconds of attention, if their distinctive brand assets are deployed effectively.

Groundbreaking research from VCCP Media and Dr Karen Nelson-Field

Amplified and VCCP announce a groundbreaking report that proves advertisers can drive brand and business outcomes in just 1.5 seconds of attention, if their distinctive brand assets are deployed effectively.

October 3, 2023

Yahoo partners with Amplified to bring attention measurement to programmatic buying in market first

Advertisers will for the first time be able to measure the attention across their programmatic advertising buy following a major new partnership between Yahoo and Amplified Intelligence.

October 3, 2023

Yahoo partners with Amplified to bring attention measurement to programmatic buying in market first

Advertisers will for the first time be able to measure the attention across their programmatic advertising buy following a major new partnership between Yahoo and Amplified Intelligence.

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September 30, 2021

Global Attention Platform Amplified Raises $3M In Oversubscribed Post-Seed Funding Round Led By TEN13

Global attention measurement platform Amplified today announced it has closed a post-seed funding round of $3M AUD ($2.2M USD)

Karen Nelson-Field named as an Honoree in the 2022 Top Women in Media & Ad Tech Awards

Karen Nelson-Field, Founder of Amplified is proud to be recognised as an Honoree in the Change-Makers category for AdExchanger & AdMonsters 2022 Top Women in Media & Ad Tech Awards.

February 8, 2022

Unilever Media Chief David Porter Joins Global Attention Measurement Platform Amplified As Strategic Advisor

Global attention measurement platform Amplified today announced Unilever’s outgoing VP of Global Media David Porter is joining the company as an advisor.

Global Attention Platform Amplified is a Winner in Campaign Asia-Pacific’s 2022 Tech MVP Awards

Global attention measurement platform Amplified is proud to be recognised as a winner at Campaign Asia-Pacific’s 2022 Tech MVP Awards.

November 18, 2022

Grand Prix win at 2022 Irish Research Excellence Awards

Amplified and RED C Research and Marketing were awarded the Grand Prix at Ireland’s annual Research Excellence Awards for 2022.

December 19, 2022

Changing an industry with machine learning

Global attention measurement leader Amplified recognised with Most Effective Use of AI Machine Learning Award at The Drum Awards for Digital Industries 2022.

The evolution of attention : asi Podcast

Dr Karen Nelson-Field discusses the growth and evolution of attention measurement in this interview with Brian Jacobs of BJ&A

Digital Turbine mobile gaming attention study

Digital Turbine partner with human attention measurement leader Amplified Intelligence to undertake mobile gaming attention study.

Dr Karen Nelson-Field ranked number 1 data scientist by B&T

Amplified’s Dr Karen Nelson-Field ranked number 1 in B&T’s top 10 data scientist list, recognised as the one of the global authorities in attention measurement and marketing insights.

November 2, 2023

Karen Nelson-Field named in Top 50 Women Gamechangers in TV for 2023

Amplified founder Dr Karen Nelson-Field has been named in Adwanted’s Top 50 Women Gamechangers in TV for 2023.