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Using attention

Attention explainers

Attention amplifiers

TV Drives High Active Attention, New Study Finds

Amplified unveils partnership with RED C Research and TAM Ireland alongside latest takeaways: revealing the enduring power and attention-capturing capabilities of Linear TV and BVOD in Ireland.

February 8, 2022

Unilever’s David Porter Joins Amplified as Advisor

Global attention measurement platform Amplified today announced Unilever’s outgoing VP of Global Media David Porter is joining the company as an advisor.

February 8, 2022

Unilever’s David Porter Joins Amplified as Advisor

Global attention measurement platform Amplified today announced Unilever’s outgoing VP of Global Media David Porter is joining the company as an advisor.

Groundbreaking research from VCCP Media and Dr Karen Nelson-Field

Amplified and VCCP announce a groundbreaking report that proves advertisers can drive brand and business outcomes in just 1.5 seconds of attention, if their distinctive brand assets are deployed effectively.

Groundbreaking research from VCCP Media and Dr Karen Nelson-Field

Amplified and VCCP announce a groundbreaking report that proves advertisers can drive brand and business outcomes in just 1.5 seconds of attention, if their distinctive brand assets are deployed effectively.

October 10, 2023

Amplified partners with Chalice Custom Algorithms

Amplified partners with Chalice Custom Algorithms for attention-led bidding trials, boosting ad recall by 70%. Tests of attention-driven media buying in the US and Australia drive ROI and cut wastage

October 10, 2023

Amplified partners with Chalice Custom Algorithms

Amplified partners with Chalice Custom Algorithms for attention-led bidding trials, boosting ad recall by 70%. Tests of attention-driven media buying in the US and Australia drive ROI and cut wastage

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October 25, 2024

Amplified Named Attention Partner for Video Futures Collective

Amplified Selected as Attention Measurement Partner for Video Futures Collective

Amplified Launches Attention-Adjusted® Reach Curves

An industry-first, the functionality is now embedded within the attention measurement company’s market-leading media planning tool.

Amplified Adds Emotional Measurement to Research

Amplified adds emotion-led measurement alongside its ability to track advertising attention, utilising sophisticated facial, eye-gaze and pose tracking technology.

Amplified CEO Named 2025 Top Woman in Media & Ad Tech

Amplified CEO Anneliese Urquhart Named 2025 Top Women in Media & Ad Tech Honoree

August 31, 2024

Amplified Finalist for 2023 AdExchanger Analytics Award

Attention Measurement thought leader Amplified named finalist at the 2023 AdExchanger awards in the Best Measurement or Analytics Capability category.

Amplified Wins Game-Changing Technology at Drum Awards

Global attention measurement platform Amplified takes the prize at The Drum Awards For Digital Advertising 2022.

October 17, 2024

Amplified & QMS Launch OOH Attention Research at SXSW

Amplified and QMS unveil global-first OOH attention insights at SXSW Sydney 2024.

September 30, 2024

Amplified & QMS to Reveal OOH Attention Study at SXSW

Global-first attention insights to be presented at SXSW Sydney 2024 by Amplified and OOH leaders QMS.

December 8, 2022

2022 Drum Award win for Most Effective Use of AI/Machine Learning

Global attention measurement leader Amplified announced winner of Most Effective use of AI/Machine Learning Award at the 2022 Drum Awards for Digital Industries.

November 7, 2022

Alex Khan joins to lead US expansion as EVP, Global Partnerships

adtech industry leader Alex Khan joins Amplified to head up US expansion in newly created role of EVP, Global Partnerships.

Amplified & Spotify Measure Attention Across Ads

Research collaboration enables insight into effective marketing communications across audio and video formats on the streaming platform

Connect secures exclusive African rights to AttentionAI, new predictive Amplified attention product

Connect, the data, media and connections agency within The Up&Up Group, has secured exclusive rights to AttentionAI in Africa - bringing best-in-class attention science and prediction to their growing portfolio of leading brands.