Global attention measurement platform Amplified is proud to be recognised as a winner at Campaign Asia-Pacific’s 2022 Tech MVP Awards.

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The Australian company – a global leader in the research and measurement of human attention – has won in the Most Valuable Products Category. This category was open to businesses that operate within, or provide a service to, advertising and marketing. The list honours products that have been either developed out of Asia-Pacific, or have been significantly tailored to the region.

Businesses were measured and judged across five key criteria. These included originality, scalability, business strategy, success, and continuous investment.

Amplified was acknowledged for its innovative SaaS media planning and optimisation platform, which was developed in Adelaide, Australia to allow agencies to optimise advertising spend towards human attention. The product is based on Amplified's proprietary eye gaze and facial GDPR-compliant data across many countries. The tool compares attention performance of platforms like Facebook, Instagram, YouTube, TikTok, Twitter, Snapchat, Linear TV and CTV. Data outputs can be cut by audience, market, time of day, device, giving a detailed view on how to shift media investments.

Amplified’s human attention-centric platform is currently attracting significant market traction from agency holding companies, broadcasters, media platforms and global brands, including Dentsu, IPG, OMG, Publicis, WPP, Shell, Mars, Pepsi, Channel9, Facebook, Twitter and Spotify. Powered by its AI-powered attention-tracking technology and the most comprehensive database of attention to advertising across digital and TV, Amplified’s solutions provide advertisers with a more accurate picture of how much attention their campaigns are actually generating — helping them to maximise their media spend, drive better campaign outcomes and minimise wastage.

Amplified is on a mission to change the way media is traded, replacing legacy metrics such as viewability and traditional opportunity-to-see (OTS) with tools that measure exactly how effectively ad placements across different media drive real active human attention.

To see more information on the awards, click here.

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About Amplified

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Amplified is a global leader in the research and measurement of online human attention — the most valuable and important indicator of ad success. The company’s pioneering AI-powered technology, world-leading research and easy-to-use media planning platform help brands and agencies run more efficient, impactful and successful ad campaigns.

Created in Adelaide, Australia, in 2017 by Dr Karen Nelson Field — a globally acclaimed author and media science pioneer — the company’s mission is to revolutionise the way media is traded to focus on attention, making it fairer and more accountable. Customers include OMD, WPP, Shell, Mars, Pepsi, Twitter, Facebook and Spotify.

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