Amplified expands reach with new Sydney office
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Amplified’s VP Customer Success, Daniel Lyas, to head up the new Sydney office.
Amplified's VP Customer Success, Daniel Lyas, to head up the new Sydney office.
Amplified have expanded its domestic commercial operations beyond its Adelaide headquarters by opening a new office in Sydney. Complimenting the company’s existing London and New York offices, the expansion into New South Wales will allow the business to service a greater number of partners and clients on the ground in one of Australia’s most prolific media hubs. Daniel Lyas, VP Customer Success, has moved from Adelaide to Sydney to oversee management of the new office.
“Having ‘feet on the street’ in Sydney is key to the global growth of the business and developing our customer relationships long-term,” said Lyas. “As our attention technology suite continues to grow and evolve, I’m looking forward to undertaking customer success activities, running workshops, and spending more face-to-face time with our product users. This second office will help ensure our clients in Australia get the maximum value from what Amplified has to offer.”
As the leading voice in attention measurement, Amplified continue to expand its product offering aimed at providing greater visibility and strategic evaluation of all stages of the media buying lifecycle.
Discover more about the power of attention metrics or contact Amplified's Customer Success Team to find out how you can incorporate attention measurement into your business.
Not all impressions are equal, and reach doesn’t guarantee engagement. Amplified’s Campaign Strategy tools use real human attention metrics to help you predict and optimise media performance before launch.
Your campaign's already live, great. But even the best executions can benefit from a fresh lens. Amplified’s in-flight attention measurement gives you clear, science-backed insights into how your creative and placements are performing while there's still time to level-up results.
Through bespoke research studies, we help brands, agencies and platforms measure attention where it matters most, across TV, social, CTV, DOOH and more. This in-depth research helps you ensure that your media investments are seen, engaged with, and delivering true impact.
Test, refine and optimise with attention-first insights. From creative testing to bespoke data analysis, we help brands, agencies and platforms improve performance.
Amplified offers flexible, API-driven integrations, making it easy to activate real human attention data within your existing platforms and tools. Whether you’re an agency, publisher, platform or brand, our integrations ensure attention insights are directly embedded into your workflow, powering smarter, more effective decision-making.
If you’re looking to take attention beyond a one-off study or standard integration, a partnership with Amplified unlocks exclusive access to research, insights, technology and strategic collaboration that transforms how you measure, plan and execute media.
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