Alex Khan joins to lead US expansion as EVP, Global Partnerships
adtech industry leader Alex Khan joins Amplified to head up US expansion in newly created role of EVP, Global Partnerships.
adtech industry leader Alex Khan joins Amplified to head up US expansion in newly created role of EVP, Global Partnerships.
November 7th 2022, New York & London: Amplified, the world’s only truly omnichannel attention measurement company, has announced its expansion into the US, with the opening of an office in New York. The company already works with all major agency holding companies via API feeds into planning tools and has been building up omni-channel attention data in the US for the last two years via partnerships with US-based agencies, media platforms and brands, including Yahoo, Snap, Twitter, Bacardi and Volkswagen. Now, through the opening of its US headquarters, the company will drive further growth for existing and future US clients, both within the region and on a global scale.
In addition, adtech heavyweight, Alex Khan, joins the company in the newly created role of EVP, Global Partnerships. Working alongside Founder, Karen Nelson-Field, Khan will look to scale the business globally through key distribution partnerships. Khan brings nearly three decades of international ad tech, investment and partnership experience to the role. He joins from Unruly where he was Group Managing Director, International. Other key roles held by Khan include Managing Director APAC at AOL / OATH / Verizon Platforms, Managing Director ADAP.TV APAC, and Head of Agency Sales at Yahoo!
Amplified currently services clients from its offices in Adelaide and London. The company’s US clients will now benefit from its platform which is reforming advertising measurement, driven by the world’s most accurate advertising data. The company recently announced it has a further three attention products due to launch in Q1 2023 as it seeks to provide an end-to-end ecosystem for attention-based planning, buying, and measurement.
Commenting on the news, Karen Nelson-Field, Founder of Amplified said: “As one of the largest advertising markets in the world, with major parts of the ecosystem founded and based there, the US is the natural next location in our expanding global footprint. We’re excited to officially be on the ground, working with our clients to develop a deeper understanding of their specific needs and support them in using our technology to transform how they measure online advertising. Alex’s commercial acumen and years of advertising industry experience will play a vital role in helping us scale in the US and globally – we’re thrilled to have him on board.”
“Amplified is truly revolutionising advertising measurement with its unique cross-platform human attention measurement insights and products. The company has a huge opportunity in the US and globally, and I’m looking forward to using my experience to help realise this.” said Alex Khan, EVP, Global Partnerships.
About Amplified
Amplified is a global leader in the measurement and application of human attention – the most valuable and important indicator of ad success. The company’s pioneering AI-powered technology, world-leading research and easy-to-use media planning platform help brands and agencies run more efficient, impactful and successful ad campaigns.
Created in Adelaide, Australia, in 2017 by Karen Nelson Field – a globally acclaimed author and media science pioneer – the company’s mission is to revolutionise the way media is traded to focus on attention, making it fairer and more accountable. Customers include OMD, WPP, Shell, Mars, Pepsi, Twitter, Facebook and Spotify.
Not all impressions are equal, and reach doesn’t guarantee engagement. Amplified’s Campaign Strategy tools use real human attention metrics to help you predict and optimise media performance before launch.
Your campaign's already live, great. But even the best executions can benefit from a fresh lens. Amplified’s in-flight attention measurement gives you clear, science-backed insights into how your creative and placements are performing while there's still time to level-up results.
Through bespoke research studies, we help brands, agencies and platforms measure attention where it matters most, across TV, social, CTV, DOOH and more. This in-depth research helps you ensure that your media investments are seen, engaged with, and delivering true impact.
Test, refine and optimise with attention-first insights. From creative testing to bespoke data analysis, we help brands, agencies and platforms improve performance.
Amplified offers flexible, API-driven integrations, making it easy to activate real human attention data within your existing platforms and tools. Whether you’re an agency, publisher, platform or brand, our integrations ensure attention insights are directly embedded into your workflow, powering smarter, more effective decision-making.
If you’re looking to take attention beyond a one-off study or standard integration, a partnership with Amplified unlocks exclusive access to research, insights, technology and strategic collaboration that transforms how you measure, plan and execute media.
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