Client: Eurovaistinė (Lithuania)
Agency Partner: Mindshare Lithuania
Objective: Increase attribution of Eurovaistinė’s “Healthy Prices” slogan and logo, without increasing budget.
The Challenge
Eurovaistinė, one of Lithuania’s leading pharmacy brands, wanted to strengthen the connection between its "Healthy Prices" messaging and the parent brand. With no increase in media budget, Mindshare Lithuania needed to deliver better outcomes using smarter media decisions.
The Strategy
Mindshare Lithuania implemented a full-funnel Attention Strategy built around improving visual attention and cognitive response through media and creative planning. Tactics included:
- Media Mix Shift: Prioritised high-attention channels like VOD and Mobile while reducing low-attention formats like Display
- TV Optimisations: 4 times more attention seconds to Healthy Prices brand by combination of both:
- Volume Optimisation: shortened TV ads (35”-30” down to 16”-10”) increased frequency of Healthy Prices brand visibility by 2,2 times at the same budget level
- Creative Optimisation: increasing Healthy Prices brand presence 2 times from 1” to 2” on copy length level.
- Healthy Prices brand Identification Improvements: Launched separate Healthy Prices branding non-promo 35” TVC instead of 4” branding tag previously used in promo TVCs.
- Creative Improvements: Used Neurons data to optimise Digital promo creative assets by increasing Healthy Prices brand logo.
- Real-Time Planning Tools: Applied attention data to maximise attention seconds across digital channels, placements and formats.
- Research & Validation: Launched surveys to measure effectiveness and refine the approach based on insights by demographic segment.
The Outcome
- Slogan Attribution rose from 11% to 21% - a +89% increase.
- Logo Attribution jumped from 31% to 42% - a +33% increase.
- All achieved with the same budget, proving that strategic attention planning can significantly boost brand outcomes without increased spend.
Why It Matters
This campaign proves that attention-first strategies don’t just work, they drive measurable brand outcomes, even in mature markets and without more spend. With optimised media placement, smarter creative, and focused messaging, Eurovaistinė made every impression count.
Leaning Into Attention Pays Off
“We needed to deliver more impact without more spend, and attention made that possible. By focusing on attention-led media planning and smarter creative execution, we helped Eurovaistinė see real brand gains. In just 12 months, slogan attribution jumped by 89%, and logo recognition by 33%. Strategic, evidence-backed attention planning isn’t just efficient, it drives real business results.” - Dalius Dulevičius, Director, Attention Strategy & Client Service, Mindshare Lithuania
Not all impressions are equal, and reach doesn’t guarantee engagement. Amplified’s Campaign Strategy tools use real human attention metrics to help you predict and optimise media performance before launch.
Your campaign's already live, great. But even the best executions can benefit from a fresh lens. Amplified’s in-flight attention measurement gives you clear, science-backed insights into how your creative and placements are performing while there's still time to level-up results.
Through bespoke research studies, we help brands, agencies and platforms measure attention where it matters most, across TV, social, CTV, DOOH and more. This in-depth research helps you ensure that your media investments are seen, engaged with, and delivering true impact.
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Amplified offers flexible, API-driven integrations, making it easy to activate real human attention data within your existing platforms and tools. Whether you’re an agency, publisher, platform or brand, our integrations ensure attention insights are directly embedded into your workflow, powering smarter, more effective decision-making.
If you’re looking to take attention beyond a one-off study or standard integration, a partnership with Amplified unlocks exclusive access to research, insights, technology and strategic collaboration that transforms how you measure, plan and execute media.
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