Amplified recognised as leaders in attention measurement by being awarded CIMM membership.

Global attention measurement leader, Amplified, has been awarded a membership into the Coalition for Innovative Media Measurement (CIMM). Founded in 2009 by television content providers, media agencies and advertisers, CIMM’s mission is to promote innovation in audience measurement across both television and cross-platform media.

Part of the Advertising Research Foundation (ARF), CIMM has members from across all forms of the media industry including TV, OTT, in-app streaming, as well as research and technology vendors and consultants.

Speaking of Amplified’s recognition by CIMM, Founder Dr Karen Nelson-Field said “Being brought under the umbrella of CIMM and recognised as the leading force in attention measurement is a huge coup for our business. To be able to impart our expertise and knowledge across the membership network will allow us to continue to validate and develop transparent cross-platform measurement across the media landscape.”

CIMM and its members explore, identify, and collaborate in the development of new methodologies and approaches to audience measurement, helping to define best practice processes and standards.

Amplified are recognised for their market defining methodology and continual evolution of attention measurement. Utilising their world-leading research and real world data capture capability to provide attention-centric software products that help support their customers throughout the media performance and media planning process.

Learn more about attention measurement at Amplified, read about the latest CIMM members, or view CIMM’s mission and membership network here.

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