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Using attention

Attention explainers

Attention amplifiers

December 2, 2025

December 2, 2025

Streaming video delivers 123% more attentive viewing than scrollable social, reveals study from Amplified and the Video Futures Collective

First industry-endorsed study found attentive viewing of almost 80% for adverts on streaming platforms with minimal drop-off over time

November 25, 2025

Using attention

December 12, 2025

Using attention

How Media Professionals Can Test the Waters with Attention in 2026

Ready to put attention at the heart of your media strategy in 2026? Testing attention doesn’t require new teams or tech stacks. It requires curiosity, collaboration, and a willingness to measure what really matters.

November 25, 2025

Using attention

December 12, 2025

Using attention

How Media Professionals Can Test the Waters with Attention in 2026

Ready to put attention at the heart of your media strategy in 2026? Testing attention doesn’t require new teams or tech stacks. It requires curiosity, collaboration, and a willingness to measure what really matters.

December 4, 2025

December 10, 2025

CreativeX’s New Datalink Integrates Amplified Attention Data to Revolutionise Creative Data Connectivity

New Integrations with Kantar, Adverteyes, Amplified, DAIVID, and Dragonfly AI provide the first unified dashboard for brands to operationalise creative and media decisions in the age of AI.

December 4, 2025

December 10, 2025

CreativeX’s New Datalink Integrates Amplified Attention Data to Revolutionise Creative Data Connectivity

New Integrations with Kantar, Adverteyes, Amplified, DAIVID, and Dragonfly AI provide the first unified dashboard for brands to operationalise creative and media decisions in the age of AI.

August 27, 2025

Using attention

November 25, 2025

Using attention

How To Validate Your Social Ads in 24 Hours

Why fast feedback could be the missing piece in your paid social strategy.

August 27, 2025

Using attention

November 25, 2025

Using attention

How To Validate Your Social Ads in 24 Hours

Why fast feedback could be the missing piece in your paid social strategy.

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Amplified Wins Game-Changing Technology at Drum Awards

Global attention measurement platform Amplified takes the prize at The Drum Awards For Digital Advertising 2022.

February 1, 2023

Amplified expands reach with new Sydney office

Amplified’s VP Customer Success, Daniel Lyas, to head up the new Sydney office.

November 20, 2024

Amplified Names Industry Veteran Barry Cupples as newest Board member

With decades of global expertise, Cupples joins Amplified as Advisor to board – focussing on enterprise growth alongside EVP of Global Partnerships, Alex Khan

Global Attention Platform Amplified is a Winner in Campaign Asia-Pacific’s 2022 Tech MVP Awards

Global attention measurement platform Amplified is proud to be recognised as a winner at Campaign Asia-Pacific’s 2022 Tech MVP Awards.

November 18, 2022

Grand Prix win at 2022 Irish Research Excellence Awards

Amplified and RED C Research and Marketing were awarded the Grand Prix at Ireland’s annual Research Excellence Awards for 2022.

December 19, 2022

Changing an industry with machine learning

Global attention measurement leader Amplified recognised with Most Effective Use of AI Machine Learning Award at The Drum Awards for Digital Industries 2022.

The evolution of attention : asi Podcast

Dr Karen Nelson-Field discusses the growth and evolution of attention measurement in this interview with Brian Jacobs of BJ&A

Digital Turbine mobile gaming attention study

Digital Turbine partner with human attention measurement leader Amplified Intelligence to undertake mobile gaming attention study.

Dr Karen Nelson-Field ranked number 1 data scientist by B&T

Amplified’s Dr Karen Nelson-Field ranked number 1 in B&T’s top 10 data scientist list, recognised as the one of the global authorities in attention measurement and marketing insights.

November 2, 2023

Karen Nelson-Field named in Top 50 Women Gamechangers in TV for 2023

Amplified founder Dr Karen Nelson-Field has been named in Adwanted’s Top 50 Women Gamechangers in TV for 2023.

Attention explainers

Attention explainers

Back to the future with attention segmentation

As attention data evolves, attention segmentation can revolutionise targeting strategies. This approach considers both active and passive attention, catering to brands at different stages of growth and provides a baseline by which other data can be overlaid, explains in this WARC Attention Applied article by Dr Karen Nelson-Field, Founder of Amplified.