Amplified and QMS to Unveil Global-First OOH Attention Study at SXSW Sydney
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Global-first attention insights to be presented at SXSW Sydney 2024 by Amplified and OOH leaders QMS.
Global-first attention insights to be presented at SXSW Sydney 2024 by Amplified and OOH leaders QMS.
Amplified, in partnership with QMS, is excited to present groundbreaking results from a two-year global study on attention in out-of-home (OOH) media at SXSW Sydney on October 16. The research, led by Amplified’s Dr. Karen Nelson-Field, provides new insights into audience attention and its impact on OOH campaign effectiveness.
Dr. Nelson-Field will join QMS Chief Strategy Officer, Christian Zavecz, in revealing the findings, which mark a significant step in understanding human attention in OOH environments. The event will feature a panel of industry experts discussing the implications for future media planning.
For more information about the session and the OOH attention study check out this article from Mi3.
Not all impressions are equal, and reach doesn’t guarantee engagement. Amplified’s Campaign Strategy tools use real human attention metrics to help you predict and optimise media performance before launch.
Your campaign's already live, great. But even the best executions can benefit from a fresh lens. Amplified’s in-flight attention measurement gives you clear, science-backed insights into how your creative and placements are performing while there's still time to level-up results.
Through bespoke research studies, we help brands, agencies and platforms measure attention where it matters most, across TV, social, CTV, DOOH and more. This in-depth research helps you ensure that your media investments are seen, engaged with, and delivering true impact.
Test, refine and optimise with attention-first insights. From creative testing to bespoke data analysis, we help brands, agencies and platforms improve performance.
Amplified offers flexible, API-driven integrations, making it easy to activate real human attention data within your existing platforms and tools. Whether you’re an agency, publisher, platform or brand, our integrations ensure attention insights are directly embedded into your workflow, powering smarter, more effective decision-making.
If you’re looking to take attention beyond a one-off study or standard integration, a partnership with Amplified unlocks exclusive access to research, insights, technology and strategic collaboration that transforms how you measure, plan and execute media.
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