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Using attention

Attention explainers

Attention amplifiers

Amplified Unveils New Brand Identity Reflecting Evolving Business Focus

This marks a significant milestone in its journey as the company officially rebrands to Amplified, reflecting a more simplified and confident approach as the business continues to expand across markets..

Amplified CEO Anneliese Urquhart Named 2025 Top Women in Media & Ad Tech Honoree

Amplified CEO Anneliese Urquhart Named 2025 Top Women in Media & Ad Tech Honoree

Amplified CEO Anneliese Urquhart Named 2025 Top Women in Media & Ad Tech Honoree

Amplified CEO Anneliese Urquhart Named 2025 Top Women in Media & Ad Tech Honoree

Using attention

Using attention

Platform-Specific Attention Strategies: Tailoring Ads to Where They Work Best

No two platforms are built with the same user experience, and as a result produce different types and styles of attention from their audiences. Each has its own strengths and challenges, shaped by how audiences interact with content. To maximise your campaign’s success, you need to adapt your strategy to the unique characteristics of each platform. In this blog we show you how you can tailor your approach to engage, connect, and deliver results.

Using attention

Using attention

Platform-Specific Attention Strategies: Tailoring Ads to Where They Work Best

No two platforms are built with the same user experience, and as a result produce different types and styles of attention from their audiences. Each has its own strengths and challenges, shaped by how audiences interact with content. To maximise your campaign’s success, you need to adapt your strategy to the unique characteristics of each platform. In this blog we show you how you can tailor your approach to engage, connect, and deliver results.

Using attention

Using attention

Short-Term vs. Long-Term Campaign Objectives: An Attention Perspective

Ready to use attention in your marketing campaigns? Luckily for you, it's capable of delivering results in both short and long term campaigns. Here's how.

Using attention

Using attention

Short-Term vs. Long-Term Campaign Objectives: An Attention Perspective

Ready to use attention in your marketing campaigns? Luckily for you, it's capable of delivering results in both short and long term campaigns. Here's how.

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Amplified CEO Anneliese Urquhart Named 2025 Top Women in Media & Ad Tech Honoree

Amplified CEO Anneliese Urquhart Named 2025 Top Women in Media & Ad Tech Honoree

Amplified Unveils New Brand Identity Reflecting Evolving Business Focus

This marks a significant milestone in its journey as the company officially rebrands to Amplified, reflecting a more simplified and confident approach as the business continues to expand across markets..

Using attention

Using attention

Platform-Specific Attention Strategies: Tailoring Ads to Where They Work Best

No two platforms are built with the same user experience, and as a result produce different types and styles of attention from their audiences. Each has its own strengths and challenges, shaped by how audiences interact with content. To maximise your campaign’s success, you need to adapt your strategy to the unique characteristics of each platform. In this blog we show you how you can tailor your approach to engage, connect, and deliver results.

Using attention

Using attention

Short-Term vs. Long-Term Campaign Objectives: An Attention Perspective

Ready to use attention in your marketing campaigns? Luckily for you, it's capable of delivering results in both short and long term campaigns. Here's how.

February 5, 2025

Using attention

Using attention

Served vs. Seen: Why Attention Is the Missing Link in Advertising

Not all impressions are created equal. The harsh reality? Just because your ad was served doesn’t mean it was seen. In fact, up to 70% of media spend receives zero human attention. That’s a staggering statistic, and a wake-up call for advertisers everywhere.

February 4, 2025

Using attention

Using attention

Optimising Campaigns Based on Brand Size: A Tailored Approach to Attention

Not all brands are built the same, and neither are their advertising strategies. Whether you’re a small challenger, an established contender, or a market leader, the way you leverage attention metrics should reflect the size and needs of your brand.

January 22, 2025

Using attention

Using attention

The Hierarchy of Attention: How to Maximise Advertising Impact

Attention isn’t random, it’s earned. It’s shaped by platform, device, and ad format, and understanding these elements can mean the difference between an ad that’s scrolled past and one that stops audiences in their tracks.

January 7, 2025

Attention explainers

Attention explainers

Understanding attention metrics: turning views into true engagement

In a world where attention is more valuable than ever, it’s the secret ingredient that transforms good advertising into unforgettable campaigns. But here’s the challenge: how do you actually measure attention, and more importantly, how do you use it to supercharge your results? Let’s explore a few of the key attention metrics that can elevate your strategy and drive the results you’re striving for.

December 12, 2024

Attention amplifiers

Attention amplifiers

An Interview with a Media Strategy Expert: Winning Big with Attention

In this interview, Dalius Dulevičius, Client Service Team Lead at Mindshare Lithuania, shares how insights from the Mastering Modern Media course helped his agency secure one of Lithuania’s largest pharmacy pitches.

December 9, 2024

Amplified appoints Anneliese Urquhart as CEO

In a planned leadership transition, Urquhart will take the reins from Karen Nelson-Field, the visionary founder of the company, who will continue to play a significant strategic and research role for the business. Together, the leadership duo will work to further the company’s growth and positioning real human attention as the definitive metric within the modern measurement framework.

December 5, 2024

Attention amplifiers

Attention amplifiers

Attention Amplifiers: Mark Frain, Foxtel

Meeting the attention adopters that have helped drive innovation for their organisations.

November 20, 2024

Amplified Names Industry Veteran Barry Cupples as newest Board member

With decades of global expertise, Cupples joins Amplified as Advisor to board – focussing on enterprise growth alongside EVP of Global Partnerships, Alex Khan