Karen Nelson-Field, Founder of Amplified is proud to be recognised as an Honoree in the Change-Makers category for AdExchanger & AdMonsters 2022 Top Women in Media & Ad Tech Awards.

This category recognises the women who have successfully altered the course of their brands or the industry for the better. AdExchanger and AdMonsters will present the 2022 Top Women in Media and Ad Tech Awards on June 6 in New York City to recognise, celebrate, inspire and bring together the women who are making an impact in the greater digital media and advertising technology community.  

Dr Karen Nelson-Field, founder of Amplified, said: “I am so honored to be named among these impressive women defining the future of media and ad-technology. From the minute we opened our doors we have been working towards changing how advertising effectiveness is measured. We’re on a mission of responsible disruption. A big thanks to all Amplified staff and supporters. These awards are due to you, not me in isolation.”

Amplified's human attention-based platform is currently attracting significant market traction from agency holding companies, broadcasters, media platforms and global brands, including Dentsu, IPG, OMG, Publicis, WPP, Shell, Mars, Pepsi, Channel9, Facebook, Twitter and Spotify.

Powered by its AI-powered attention-tracking technology and the most comprehensive database of attention to advertising across digital and TV, Amplified’s solutions provide advertisers with a more accurate picture of how much attention their campaigns are actually generating — helping them to maximise their media spend, drive better campaign outcomes and minimise wastage.

Amplified is on a mission to change the way media is traded, replacing legacy metrics such as viewability and traditional opportunity-to-see (OTS) with tools that measure exactly how effectively ad placements across different media drive real active human attention.

The Awards Gala will take place on June 6 at the Metropolitan Pavilion in New York City.

To see more information on the awards, click here.

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About Amplified
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Amplified is a global leader in the research and measurement of human attention — the most valuable and important indicator of ad success. The company’s pioneering AI-powered technology, world-leading research and easy-to-use media planning platform help brands and agencies run more efficient, impactful and successful ad campaigns.

Created in Adelaide, Australia, in 2017 by Dr Karen Nelson Field — a globally acclaimed author and media science pioneer — the company’s mission is to revolutionise the way media is traded to focus on attention, making it fairer and more accountable. Customers include OMD, WPP, Shell, Mars, Pepsi, Twitter, Facebook and Spotify.

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