Amplified's Dr Karen Nelson-Field ranked number 2 in B&T’s Best of the Best Adtech Industry Entrepreneurs.

B&T have announced their list of the Adtech industries top 10 entrepreneurs, with Amplified’s Dr Karen Nelson-Field proudly ranked number two for her innovative and category defining work in attention metrics, helping reshape and reinform media measurement.

The article states that “Nelson-Field is one of the global authorities on media research and the role of attention in advertising effectiveness.” While also recognising Karen’s unwavering determination to build and empower her team, stating that “few are better placed to help the industry come to grips with the role attention plays in effectiveness, and Amplified is one of the more influential organisations Australia has produced in this sector.”

B&T’s list features some of the most innovative thinkers and risk takers in adtech today, selecting those they feel are truly leading the charge in trying to shake things up in the industry for the better.

Discover more about Amplified's self-service attention platform or market-leading research capabilities.