Dr Karen Nelson-Field named one of B&T’s Best of the Best adtech entrepreneurs
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Amplified’s Dr Karen Nelson-Field ranked number 2 in B&T’s Best of the Best Adtech Industry Entrepreneurs.
Amplified's Dr Karen Nelson-Field ranked number 2 in B&T’s Best of the Best Adtech Industry Entrepreneurs.
B&T have announced their list of the Adtech industries top 10 entrepreneurs, with Amplified’s Dr Karen Nelson-Field proudly ranked number two for her innovative and category defining work in attention metrics, helping reshape and reinform media measurement.
The article states that “Nelson-Field is one of the global authorities on media research and the role of attention in advertising effectiveness.” While also recognising Karen’s unwavering determination to build and empower her team, stating that “few are better placed to help the industry come to grips with the role attention plays in effectiveness, and Amplified is one of the more influential organisations Australia has produced in this sector.”
B&T’s list features some of the most innovative thinkers and risk takers in adtech today, selecting those they feel are truly leading the charge in trying to shake things up in the industry for the better.
Discover more about Amplified's self-service attention platform or market-leading research capabilities.
Not all impressions are equal, and reach doesn’t guarantee engagement. Amplified’s Campaign Strategy tools use real human attention metrics to help you predict and optimise media performance before launch.
Your campaign's already live, great. But even the best executions can benefit from a fresh lens. Amplified’s in-flight attention measurement gives you clear, science-backed insights into how your creative and placements are performing while there's still time to level-up results.
Through bespoke research studies, we help brands, agencies and platforms measure attention where it matters most, across TV, social, CTV, DOOH and more. This in-depth research helps you ensure that your media investments are seen, engaged with, and delivering true impact.
Test, refine and optimise with attention-first insights. From creative testing to bespoke data analysis, we help brands, agencies and platforms improve performance.
Amplified offers flexible, API-driven integrations, making it easy to activate real human attention data within your existing platforms and tools. Whether you’re an agency, publisher, platform or brand, our integrations ensure attention insights are directly embedded into your workflow, powering smarter, more effective decision-making.
If you’re looking to take attention beyond a one-off study or standard integration, a partnership with Amplified unlocks exclusive access to research, insights, technology and strategic collaboration that transforms how you measure, plan and execute media.
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