News and articles

Attention Measurement thought leader Amplified named finalist at the 2023 AdExchanger awards in the Best Measurement or Analytics Capability category.

With attention metrics now highlighting the disparity between reach volume and actual attention volume, many media planners are not only wasting ad budgets, but also impacting commercial outcomes and brand growth. Karen Nelson-Field, Founder of Amplified offers a practical guide to marketers on how to use attention-adjusted reach curve to reveal the way audiences truly view ads, filling the gap left behind from traditional reach models.

Amplified’s Dr Karen Nelson-Field ranked number 2 in B&T’s Best of the Best Adtech Industry Entrepreneurs.

Research collaboration enables insight into effective marketing communications across audio and video formats on the streaming platform

Not all brands are built the same, and neither are their advertising strategies. Whether you’re a small challenger, an established contender, or a market leader, the way you leverage attention metrics should reflect the size and needs of your brand.

Meeting the attention adopters that have helped drive innovation for their organisations.

Amplified Founder and attention pioneer, Dr Karen Nelson-Field, describes the fundamental qualities of the data flow required for the future success of attention economics in advertising.

In her latest WARC column, Dr Karen Nelson-Field explains how good attention data, in the right use cases, restores efficiency in the models and tools used in everyday marketing.

In this column for WARC, Dr Karen Nelson-Field presents several case studies that provide the robust evidence, or ‘Meaty Proof’ that attention measurement can achieve stronger business performance in areas such as profitability.

Not all impressions are created equal. The harsh reality? Just because your ad was served doesn’t mean it was seen. In fact, up to 70% of media spend receives zero human attention. That’s a staggering statistic, and a wake-up call for advertisers everywhere.

Access to accurate, human-centric data about platform and format-specific attention performance will help brands and agencies make strategic planning decisions using Amplified.

In this edition we’ll be hearing from Snapchat’s, Aarti Bhaskaran, who will be detailing her unique experiences and outcomes from working with attention measurement at one of the world’s most innovative platforms.