Changing an industry with machine learning
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Global attention measurement leader Amplified recognised with Most Effective Use of AI Machine Learning Award at The Drum Awards for Digital Industries 2022.
Global attention measurement leader Amplified recognised with Most Effective Use of AI Machine Learning Award at The Drum Awards for Digital Industries 2022.
As covered in an article by The Drum, available in full here, Amplified have been credited in helping to redefine media measurement by introducing a more transparent and scalable cross-media currency to that of more traditional viewability metrics.
Their technological capability was recognised by The Drum which saw Amplified’s use of machine learning-powered eye-tracking technology, innovative research design and marketing theory, awarded The Most Effective Use of AI/Machine Learning Award for 2022.
The highly accurate outcomes from this tech-led process helps users and customers understand how effective their advertising is, empowering them with real human insights which can help inform channel selection, asset creation and creative messaging toward the areas which will yield the best commercial outcomes for their business.
Amplified’s attention measurement practices look at differing stages of attention humans pay to ads, and is able to help its customers strategise and plan campaigns toward short or long-term uplift for their brands.
Read more about Amplified’s 2022 Drum Awards win here, or read this article in full on The Drum website or discover the capability of their powerful attention-centric platform here.
Not all impressions are equal, and reach doesn’t guarantee engagement. Amplified’s Campaign Strategy tools use real human attention metrics to help you predict and optimise media performance before launch.
Your campaign's already live, great. But even the best executions can benefit from a fresh lens. Amplified’s in-flight attention measurement gives you clear, science-backed insights into how your creative and placements are performing while there's still time to level-up results.
Through bespoke research studies, we help brands, agencies and platforms measure attention where it matters most, across TV, social, CTV, DOOH and more. This in-depth research helps you ensure that your media investments are seen, engaged with, and delivering true impact.
Test, refine and optimise with attention-first insights. From creative testing to bespoke data analysis, we help brands, agencies and platforms improve performance.
Amplified offers flexible, API-driven integrations, making it easy to activate real human attention data within your existing platforms and tools. Whether you’re an agency, publisher, platform or brand, our integrations ensure attention insights are directly embedded into your workflow, powering smarter, more effective decision-making.
If you’re looking to take attention beyond a one-off study or standard integration, a partnership with Amplified unlocks exclusive access to research, insights, technology and strategic collaboration that transforms how you measure, plan and execute media.
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