Let’s be honest, most brands are still running with one hero video and slicing it down for every platform. But attention doesn’t work like that. In fast-paced, scroll-heavy environments, if your creative isn’t tailored to the platform, people tune out, fast. Creative that’s actually designed for where it runs holds attention longer and drives better outcomes. Quick, predictive testing helps you work smarter so that you can stop guessing, and start knowing where your creative shines (and where it needs a rethink).

But you don’t need a full brand lift study to know your ad needs a little work, you need speed, clarity, and insight that keeps up with the pace of paid social. That’s exactly why Amplified’s Creative Testing self-service product now gives you access to predictive, platform-specific attention insights in under 24 hours.

No long wait times. No generic benchmarks. Just real, science-backed data that shows you exactly how your creative stacks up and where it could do better.

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Here’s the thing: not all views generate the same outcome.

In fast-moving environments like TikTok, Instagram Reels or YouTube Shorts, you’ve got milliseconds to make an impact. With instant feedback, you’ll know whether your creative is built to hold attention or quietly slipping into the scroll abyss.

Our tool gives you an attention score out of 100, showing how your ad performs against real-world social creative. You’ll also get tweakable recommendations, format-specific breakdowns, and predictive insights tied to outcomes, not just vanity views.

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Why it works for media teams (and creative ones too)

No matter where you sit in the campaign flow, Creative Testing plugs into your workflow. For media buyers, it informs where to place and how to budget. For creatives, it guides tweaks that make your work hit harder. And for performance marketers? It’s about squeezing more results from the same spend, with less guesswork.

Let the tool tell you if your brand is showing up early enough. If your logo placement is working. If your message lands before attention drops off. And best of all, you can run it again after revisions to track improvement.

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TL;DR:

You can now validate your social creative in 24 hours, using real attention data, no PhD required. Whether you’re launching a new campaign or trying to justify spend with results, the insights are ready when you are.

Jump into self-service Creative Testing today, or for bigger appetites and something a little more à la carte, our Research services could help you dive deeper into measuring attention across live ad environments.

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