News

News

Using attention

Attention explainers

Attention amplifiers

Amplified CEO Anneliese Urquhart Named 2025 Top Women in Media & Ad Tech Honoree

Amplified CEO Anneliese Urquhart Named 2025 Top Women in Media & Ad Tech Honoree

Amplified Unveils New Brand Identity Reflecting Evolving Business Focus

This marks a significant milestone in its journey as the company officially rebrands to Amplified, reflecting a more simplified and confident approach as the business continues to expand across markets..

Amplified Unveils New Brand Identity Reflecting Evolving Business Focus

This marks a significant milestone in its journey as the company officially rebrands to Amplified, reflecting a more simplified and confident approach as the business continues to expand across markets..

December 4, 2023

Amplified's attention platform now includes attention benchmark data

Access to accurate, human-centric data about platform and format-specific attention performance will help brands and agencies make strategic planning decisions using Amplified.

December 4, 2023

Amplified's attention platform now includes attention benchmark data

Access to accurate, human-centric data about platform and format-specific attention performance will help brands and agencies make strategic planning decisions using Amplified.

Amplified launches Attention-Adjusted® Reach Curves to elevate reach-based planning

An industry-first, the functionality is now embedded within the attention measurement company’s market-leading media planning tool.

Amplified launches Attention-Adjusted® Reach Curves to elevate reach-based planning

An industry-first, the functionality is now embedded within the attention measurement company’s market-leading media planning tool.

Browse all

November 7, 2023

New Pepsi research finds brand size shapes how passive and active attention drives outcomes

Amplified unveils PepsiCo Europe partnership alongside latest research takeaways: revealing how brand size impacts advertising gains and examining ad effectiveness across biggest social media platforms

October 3, 2023

Yahoo partners with Amplified to bring attention measurement to programmatic buying in market first

Advertisers will for the first time be able to measure the attention across their programmatic advertising buy following a major new partnership between Yahoo and Amplified Intelligence.

October 10, 2023

Amplified partners with Chalice Custom Algorithms

Amplified partners with Chalice Custom Algorithms for attention-led bidding trials, boosting ad recall by 70%. Tests of attention-driven media buying in the US and Australia drive ROI and cut wastage

November 2, 2023

Karen Nelson-Field named in Top 50 Women Gamechangers in TV for 2023

Amplified founder Dr Karen Nelson-Field has been named in Adwanted’s Top 50 Women Gamechangers in TV for 2023.

Snapchat and Amplified reveal the power of AR with attention study

Measuring human gaze and attention reveals the power of AR in creating meaningful experiences – driving stronger brand recognition and boosting sales

Snap and OMD partner with Amplified to make AR attention measurable

Research collaboration enables live measurement of how audiences interact with Snapchat Lenses, providing the first accurate view of AR’s attention-seizing power.

Dr Karen Nelson-Field named one of B&T’s Best of the Best adtech entrepreneurs

Amplified’s Dr Karen Nelson-Field ranked number 2 in B&T’s Best of the Best Adtech Industry Entrepreneurs.

Amplified add Emotional Measurement capability to research data capture

Amplified adds emotion-led measurement alongside its ability to track advertising attention, utilising sophisticated facial, eye-gaze and pose tracking technology.

TV delivers high active engagement, finds research by Amplified, RED C, and TAM Ireland

Amplified unveils partnership with RED C Research and TAM Ireland alongside latest takeaways: revealing the enduring power and attention-capturing capabilities of Linear TV and BVOD in Ireland.

November 20, 2024

Amplified Names Industry Veteran Barry Cupples as newest Board member

With decades of global expertise, Cupples joins Amplified as Advisor to board – focussing on enterprise growth alongside EVP of Global Partnerships, Alex Khan

October 30, 2024

Dr Karen Nelson-Field Launches New Attention Economy: A Category Blueprint Book

Acclaimed researcher, and Founder of Amplified, Dr Karen Nelson-Field, is backed by industry giants such as ‘Godfather of Effectiveness’ Peter Field and others in her seminal work redefining the attention economy with a data driven approach

September 26, 2024

THE ICONIC Launches Next Phase of ‘Got You Looking’ leveraging Live Attention Insights

Phase two of The ICONIC’s bold new ‘Got You Looking’ campaign to see attention measurement utilised in-flight to maximise effectiveness of campaign spend.