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Amplified CEO Anneliese Urquhart Named 2025 Top Women in Media & Ad Tech Honoree

Amplified CEO Anneliese Urquhart Named 2025 Top Women in Media & Ad Tech Honoree

Amplified Unveils New Brand Identity Reflecting Evolving Business Focus

This marks a significant milestone in its journey as the company officially rebrands to Amplified, reflecting a more simplified and confident approach as the business continues to expand across markets..

Amplified Unveils New Brand Identity Reflecting Evolving Business Focus

This marks a significant milestone in its journey as the company officially rebrands to Amplified, reflecting a more simplified and confident approach as the business continues to expand across markets..

December 4, 2023

Amplified's attention platform now includes attention benchmark data

Access to accurate, human-centric data about platform and format-specific attention performance will help brands and agencies make strategic planning decisions using Amplified.

December 4, 2023

Amplified's attention platform now includes attention benchmark data

Access to accurate, human-centric data about platform and format-specific attention performance will help brands and agencies make strategic planning decisions using Amplified.

Amplified launches Attention-Adjusted® Reach Curves to elevate reach-based planning

An industry-first, the functionality is now embedded within the attention measurement company’s market-leading media planning tool.

Amplified launches Attention-Adjusted® Reach Curves to elevate reach-based planning

An industry-first, the functionality is now embedded within the attention measurement company’s market-leading media planning tool.

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December 8, 2022

2022 Drum Award win for Most Effective Use of AI/Machine Learning

Global attention measurement leader Amplified announced winner of Most Effective use of AI/Machine Learning Award at the 2022 Drum Awards for Digital Industries.

December 19, 2022

Changing an industry with machine learning

Global attention measurement leader Amplified recognised with Most Effective Use of AI Machine Learning Award at The Drum Awards for Digital Industries 2022.

December 13, 2022

Amplified acquires attention verification company AttentvAds

Amplified, the world’s only true omnichannel attention measurement company, has announced the acquisition of attention verification company, AttentvAds.

The evolution of attention : asi Podcast

Dr Karen Nelson-Field discusses the growth and evolution of attention measurement in this interview with Brian Jacobs of BJ&A

February 1, 2023

Amplified expands reach with new Sydney office

Amplified’s VP Customer Success, Daniel Lyas, to head up the new Sydney office.

January 17, 2023

Dr Karen Nelson-Field shortlisted for Making Media Matter award

Amplified Founder Dr Karen Nelson-Field, nominated for Making Media Matter award at Campaign’s Female Frontier Awards 2023.

Dr Karen Nelson-Field shortlisted for Media Leader ‘Tech Leader of the Year’ award

Leading attention measurement voice Dr Karen Nelson-Field has been recognised by The Media Leader for her pioneering work in the attention economy by being shortlisted for their Tech Leader of the Year award for 2023.

January 27, 2023

Amplified gain CIMM membership

Global attention measurement leader, Amplified, has been awarded a membership into the Coalition for Innovative Media Measurement (CIMM)

OMD NZ unlock power of attention with Amplified

Amplified and OMD New Zealand team up for the country’s first Unlocking the Power of Attention study.

August 31, 2024

Amplified named finalist for AdExchanger’s Best Measurement Or Analytics Capability Award 2023

Attention Measurement thought leader Amplified named finalist at the 2023 AdExchanger awards in the Best Measurement or Analytics Capability category.

Digital Turbine mobile gaming attention study

Digital Turbine partner with human attention measurement leader Amplified Intelligence to undertake mobile gaming attention study.

Dr Karen Nelson-Field ranked number 1 data scientist by B&T

Amplified’s Dr Karen Nelson-Field ranked number 1 in B&T’s top 10 data scientist list, recognised as the one of the global authorities in attention measurement and marketing insights.