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Campaign strategy
Create attention-focused, human-centric media plans for successful campaigns.
Campaign performance
In-flight insights and attention-driven recommendations to maximise ad ROI.
Creative testing
Test creative performance and understand audience engagement.
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Research
Unlock deep insights with bespoke human attention measurement. Our research services capture audience engagement in live media environments to enhance ad effectiveness.
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Power your strategy with real-time attention data. Our API solutions integrate seamlessly into your systems for media planning and in-flight verification.
Analysis
Test, refine and optimise with attention-first insights. From creative testing to bespoke data analysis, we help brands, agencies and platforms improve performance.
Partnerships
Go beyond standard services with exclusive collaborations. From custom research to strategic integrations, let’s shape the future of attention together.
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Why Amplified
why amplified
About us
Learn who we are, what we do, and why we’re passionate about it.
Dr Karen Nelson-Field
The thought leader in attention measurement and research, quite literally wrote the book on it.
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Technology
Want to learn about the technology behind the best attention media planning and data capture tools at Amplified Intelligence?
Meet the new Amplified
New look, same mission. We may have rebranded, but we’re still the team redefining how media is measured. Discover the story behind our evolution.
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Look beyond
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Look Beyond
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News
News
Using attention
Attention explainers
Attention amplifiers
April 30, 2025
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News
April 30, 2025
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News
Amplified CEO Anneliese Urquhart Named 2025 Top Women in Media & Ad Tech Honoree
Amplified CEO Anneliese Urquhart Named 2025 Top Women in Media & Ad Tech Honoree
April 29, 2025
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News
April 30, 2025
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News
Amplified Unveils New Brand Identity Reflecting Evolving Business Focus
This marks a significant milestone in its journey as the company officially rebrands to Amplified, reflecting a more simplified and confident approach as the business continues to expand across markets..
April 29, 2025
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News
April 30, 2025
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News
Amplified Unveils New Brand Identity Reflecting Evolving Business Focus
This marks a significant milestone in its journey as the company officially rebrands to Amplified, reflecting a more simplified and confident approach as the business continues to expand across markets..
December 4, 2023
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News
April 24, 2025
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News
Amplified's attention platform now includes attention benchmark data
Access to accurate, human-centric data about platform and format-specific attention performance will help brands and agencies make strategic planning decisions using Amplified.
December 4, 2023
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News
April 24, 2025
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News
Amplified's attention platform now includes attention benchmark data
Access to accurate, human-centric data about platform and format-specific attention performance will help brands and agencies make strategic planning decisions using Amplified.
June 6, 2023
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News
April 24, 2025
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News
Amplified launches Attention-Adjusted® Reach Curves to elevate reach-based planning
An industry-first, the functionality is now embedded within the attention measurement company’s market-leading media planning tool.
June 6, 2023
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News
April 24, 2025
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News
Amplified launches Attention-Adjusted® Reach Curves to elevate reach-based planning
An industry-first, the functionality is now embedded within the attention measurement company’s market-leading media planning tool.
Aer Lingus achieved a 14% uplift in brand consideration and a 10% increase in purchase intent by leveraging TAM Ireland’s strategy and Amplified's attention metrics.
View case study ->
Browse all
April 30, 2025
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News
April 30, 2025
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News
Amplified CEO Anneliese Urquhart Named 2025 Top Women in Media & Ad Tech Honoree
Amplified CEO Anneliese Urquhart Named 2025 Top Women in Media & Ad Tech Honoree
April 29, 2025
·
News
April 30, 2025
·
News
Amplified Unveils New Brand Identity Reflecting Evolving Business Focus
This marks a significant milestone in its journey as the company officially rebrands to Amplified, reflecting a more simplified and confident approach as the business continues to expand across markets..
December 4, 2023
·
News
April 24, 2025
·
News
Amplified's attention platform now includes attention benchmark data
Access to accurate, human-centric data about platform and format-specific attention performance will help brands and agencies make strategic planning decisions using Amplified.
June 6, 2023
·
News
April 24, 2025
·
News
Amplified launches Attention-Adjusted® Reach Curves to elevate reach-based planning
An industry-first, the functionality is now embedded within the attention measurement company’s market-leading media planning tool.
September 30, 2021
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News
April 16, 2025
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News
Global Attention Platform Amplified Raises $3M In Oversubscribed Post-Seed Funding Round Led By TEN13
Global attention measurement platform Amplified today announced it has closed a post-seed funding round of $3M AUD ($2.2M USD)
May 17, 2022
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News
April 16, 2025
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News
Karen Nelson-Field named as an Honoree in the 2022 Top Women in Media & Ad Tech Awards
Karen Nelson-Field, Founder of Amplified is proud to be recognised as an Honoree in the Change-Makers category for AdExchanger & AdMonsters 2022 Top Women in Media & Ad Tech Awards.
May 10, 2022
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News
April 16, 2025
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News
Amplified Wins Game-Changing Technology at Drum Awards
Global attention measurement platform Amplified takes the prize at The Drum Awards For Digital Advertising 2022.
February 8, 2022
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News
April 16, 2025
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News
Unilever Media Chief David Porter Joins Global Attention Measurement Platform Amplified As Strategic Advisor
Global attention measurement platform Amplified today announced Unilever’s outgoing VP of Global Media David Porter is joining the company as an advisor.
June 23, 2022
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News
April 16, 2025
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News
Global Attention Platform Amplified is a Winner in Campaign Asia-Pacific’s 2022 Tech MVP Awards
Global attention measurement platform Amplified is proud to be recognised as a winner at Campaign Asia-Pacific’s 2022 Tech MVP Awards.
November 7, 2022
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News
April 16, 2025
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News
Alex Khan joins to lead US expansion as EVP, Global Partnerships
adtech industry leader Alex Khan joins Amplified to head up US expansion in newly created role of EVP, Global Partnerships.
November 19, 2022
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News
April 16, 2025
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News
Amplified shortlisted at 2022 Drum Awards
Amplified, the world’s only truly omni-channel attention measurement company, has been shortlisted at the 2022 Drum Awards in the category of Most Effective Use of Artificial Intelligence/Machine Learning
November 18, 2022
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News
April 16, 2025
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News
Grand Prix win at 2022 Irish Research Excellence Awards
Amplified and RED C Research and Marketing were awarded the Grand Prix at Ireland’s annual Research Excellence Awards for 2022.
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