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Using attention

Attention explainers

Attention amplifiers

Karen Nelson-Field Named #2 on PMW's 2025 International Powerlist

Dr Karen Nelson-Field, has been named #2 on Performance Marketing World’s 2025 International Powerlist

Amplified CEO Anneliese Urquhart Named 2025 Top Women in Media & Ad Tech Honoree

Amplified CEO Anneliese Urquhart Named 2025 Top Women in Media & Ad Tech Honoree

Amplified CEO Anneliese Urquhart Named 2025 Top Women in Media & Ad Tech Honoree

Amplified CEO Anneliese Urquhart Named 2025 Top Women in Media & Ad Tech Honoree

Amplified Unveils New Brand Identity Reflecting Evolving Business Focus

This marks a significant milestone in its journey as the company officially rebrands to Amplified, reflecting a more simplified and confident approach as the business continues to expand across markets..

Amplified Unveils New Brand Identity Reflecting Evolving Business Focus

This marks a significant milestone in its journey as the company officially rebrands to Amplified, reflecting a more simplified and confident approach as the business continues to expand across markets..

December 4, 2023

Amplified's attention platform now includes attention benchmark data

Access to accurate, human-centric data about platform and format-specific attention performance will help brands and agencies make strategic planning decisions using Amplified.

December 4, 2023

Amplified's attention platform now includes attention benchmark data

Access to accurate, human-centric data about platform and format-specific attention performance will help brands and agencies make strategic planning decisions using Amplified.

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September 26, 2024

THE ICONIC Launches Next Phase of ‘Got You Looking’ leveraging Live Attention Insights

Phase two of The ICONIC’s bold new ‘Got You Looking’ campaign to see attention measurement utilised in-flight to maximise effectiveness of campaign spend.

September 30, 2024

Amplified and QMS to Unveil Global-First OOH Attention Study at SXSW Sydney

Global-first attention insights to be presented at SXSW Sydney 2024 by Amplified and OOH leaders QMS.

October 17, 2024

Amplified and QMS Unveil Groundbreaking OOH Attention Research at SXSW Sydney

Amplified and QMS unveil global-first OOH attention insights at SXSW Sydney 2024.

October 25, 2024

Amplified Named Attention Partner for Video Futures Collective

Amplified Selected as Attention Measurement Partner for Video Futures Collective

October 1, 2024

Dr Karen Nelson-Field named B&T’s Number 1 Data Scientist 2024

Amplified’s Dr Karen Nelson-Field ranked number 1 in B&T’s top 10 data scientist list, her second consecutive win after taking out the top spot in 2023.

Amplified and Spotify collaborate to measure consumer attention across advertising

Research collaboration enables insight into effective marketing communications across audio and video formats on the streaming platform

December 9, 2024

Amplified appoints Anneliese Urquhart as CEO

In a planned leadership transition, Urquhart will take the reins from Karen Nelson-Field, the visionary founder of the company, who will continue to play a significant strategic and research role for the business. Together, the leadership duo will work to further the company’s growth and positioning real human attention as the definitive metric within the modern measurement framework.