Resources

Dive into educational content, expert-led webinars, and powerful tools that help you measure, understand, and act on attention data.

Mastering Modern Media: Effective strategies for the attention economy

Business case for attention

Calculators and tools

Explore our powerful calculators designed to help you understand the power of attention.

10%

Boost in ad recall

4 months

Ahead of schedule

56%

More active attention

74%

Uplift in brand recall

3-11%

Increased efficiency

5%

Increase in reach

8%

Increase in reach

Case studies

See how attention changes the game

Real data, real impact—our case studies highlight how attention measurement leads to smarter spending, stronger storytelling, and superior results.

Case studies ->

Blog posts

Discover latest insights shaping billions of dollars in ad spend.

September 30, 2021

Global Attention Platform Amplified Raises $3M In Oversubscribed Post-Seed Funding Round Led By TEN13

Global attention measurement platform Amplified today announced it has closed a post-seed funding round of $3M AUD ($2.2M USD)

Karen Nelson-Field named as an Honoree in the 2022 Top Women in Media & Ad Tech Awards

Karen Nelson-Field, Founder of Amplified is proud to be recognised as an Honoree in the Change-Makers category for AdExchanger & AdMonsters 2022 Top Women in Media & Ad Tech Awards.

Amplified Wins Game-Changing Technology at Drum Awards

Global attention measurement platform Amplified takes the prize at The Drum Awards For Digital Advertising 2022.

February 8, 2022

Unilever Media Chief David Porter Joins Global Attention Measurement Platform Amplified As Strategic Advisor

Global attention measurement platform Amplified today announced Unilever’s outgoing VP of Global Media David Porter is joining the company as an advisor.

Global Attention Platform Amplified is a Winner in Campaign Asia-Pacific’s 2022 Tech MVP Awards

Global attention measurement platform Amplified is proud to be recognised as a winner at Campaign Asia-Pacific’s 2022 Tech MVP Awards.

November 7, 2022

Alex Khan joins to lead US expansion as EVP, Global Partnerships

adtech industry leader Alex Khan joins Amplified to head up US expansion in newly created role of EVP, Global Partnerships.

Attention explainers

Attention explainers

Why Does The Attention-Memory Threshold Matter?

Over 80% of ads don’t reach the 2.5 second attention-memory threshold

September 23, 2022

Attention explainers

Attention explainers

What’s next for Australia’s new attention economy?

WARC’s Asia Editor, Rica Facundo, says that Australia is at the forefront of attention research and marketers are starting to understand how they can utilise attention-based media planning and buying in their fight for consumer attention.

November 19, 2022

Amplified shortlisted at 2022 Drum Awards

Amplified, the world’s only truly omni-channel attention measurement company, has been shortlisted at the 2022 Drum Awards in the category of Most Effective Use of Artificial Intelligence/Machine Learning

Help and support

Get expert help and support from Amplified, including FAQs, troubleshooting, and guidance to maximise the impact of attention measurement in your strategy.

Media planning with attention

Discover how to optimise media planning with attention, leveraging attention data to drive smarter investment and maximise campaign effectiveness.

Media verification with attention

Learn how to use attention to measure, validate, and optimise the real impact of attention in your advertising campaigns.

API documentation

Explore the Amplified API Documentation to seamlessly integrate attention measurement data into your platforms and enhance media insights with precision.

It’s time to Look Beyond

At Amplified, we’ve traded in clicks for connection, impressions for impact, and metrics for meaning. Whether you’re planning your next big campaign or building long-term brand equity, we’ll help you cut through the noise and find the humans who can help you grow…

So, what are you waiting for? Let’s go! 🚀